Dafur bietet zukunftsforscher matthias horx eine ubung an. Western economic dominance is a relatively recent historical phenomenon that is waning, and the developments we see are essentially a rebalancing of the global economies. Today the institute has 40 employees, and its core competence is the development of visions for companies, the analysis of megatrends and the creation of early warning systems. It describes the most important economic megatrends and shows how ideas for new products and markets can be developed from existing trends. Tracking trends and brands in the international childrens book.
Reinhard poglitsch, mba prasident, ifma austrian chapter. Are the megatrends the were defined in the 1980s by nasibitt still true today or have powerful counterforces already gained the upper hand. Technology, economics and politics are only some of the factors that interact here. The zukunftsinstitut is developing into a forecasting and consulting company with headquarters in frankfurt and vienna.
Rereading it today, i am convinced that john naisbitt was prophetic in this work. So much of what he predicted has unfolded as described over the past 30 years. Some are technical no 2, some are sociological nos 1, 5, 6, and 8. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Zukunft machen matthias horx, jeanette huber, andreas. Aber dahinter fugt sich eine neue welt zusammen, deren formung wir zumindest erahnen konnen. Easily share your publications and get them in front of issuus. Bachelorarbeit, masterarbeit, hausarbeit oder dissertation.
Thirty years on, its time to rethink the concept of megatrends. I read this book in 1982 and found it to be extremely insightful. John naisbitt is an american author and public speaker in the area of futures studies. Numerous case studies and checklists connect theory and practice, making this book a handson guide. University of twente school of management and governance.
Legendary futurologist john naisbitt created the term megatrends in the 1980s. Other files available to download pdf practical manual 10 test the worlds most popular spreadsheet program is now more powerful than ever, but it s also more complex. Laut matthias horx gelten im allgemeinen vier parameter als bedingungen fur einen megatrend. Megatrends as a challenge for the future of leadership. I believe this book still has merit for shaping current views of our world. Download that booksfile into available format unlimited. Whether youve loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. Classic megatrends are globalisation, individualisation, urbanisation, digitalisation, global ageing and connectivity. Naisbitt believes that the future can best be predicted from a careful analysis and understanding of present grass roots trends. The term megatrend has been coined by john naisbitt in his book.
From global challenges to dedicated, technological, collaborative research projects article in science and public policy 39 2 april 2012 with 59 reads. The core aspects of the megatrends can be mapped according to traditional indicators of change, but also to new changes which need to be discussed. The most influential megatrends set to shape the world through 2030, identified by euromonitor international, help businesses better anticipate market developments and lead change for their es the opportunities afforded by extending working lives as the g. We use cookies to make interactions with our website easy and meaningful, to better understand the use of our services, and to tailor advertising. The future of leadership an explorative study into. The most influential megatrends set to shape the world through 2030, identified by euromonitor international, help businesses better anticipate market developments and lead change for their es the opportunities afforded by extending working lives as the g years.